Perception.Team
it's all about what they perceive.
Interdisciplinary Business Intelligence for the global Hospitality Industry.
Situation and Starting Point
The global hospitality industry is highly dependent on customer reviews and ratings which express the subjective perception of hotel users and have potential influence on hotel popularity and revenue. More and more, travelers show less brand loyalty but base their buying decisions on ratings published in a number of relevant online portals.
Pandemic
The industry is currently experiencing unprecedented challenges caused by the Corona pandemic: Global travel restrictions, closed borders and entire populations in lock-ups have resulted in an almost complete stop of business- and leisure travel. Hotels around the world were forced to close. While it is anticipated that this situation will gradually go back to some normality it is clear that the industry will have to undertake major efforts to adapt their installations and services to new standards of hygiene and different patterns of behavior, based on social distancing which is like to remain a realty for an extended period of time.
Proactive
Proactive online reputation management is carried out by many Hotel operators in order to streamline the flow of customer reviews and to filter and comment on those that harms the ratings and reputation of the entity.
Customer / Guest Perception
But customer perception can be influenced and motivated by improving the overall guest experience and well-being of the hotel guest applying some techniques that will induce reviewers to intuitively express a positive opinion on their Hotel-stay experience.
Psychological Factors
Perception refers to how we interpret stimuli such as people, things, or events. Our perception is important to recognize because it is the driving force behind our reaction to things. Heredity, needs, peer group, interests, and expectations all influence our perception.